David Lorenzi has over 25 years of experience in the medical device industry primarily in Orthopedics. He began his career in sales and sales leadership and has also designed and led sales training and development programs for a variety of medical device organizations. His executive level experience includes leading several early stage orthopedic companies as their President and CEO.
David recognized several years ago that many sales organizations, from small to large, continue to utilize ‘traditional’ training methods and approaches that aren’t effective, don’t achieve sustainable results and simply do not yield the expected return on investment.
He understands and has personally experienced the challenges facing young emerging organizations of how best to train and develop members of their sales teams. There is a lack of consistent sales coaching and reinforcement of learned material.
The DALOREN GROUP was founded to address this critical need and provide programs that assist sales professionals achieve skills mastery utilizing the latest technologies, tools and learning methodologies.
The DALOREN GROUP works with organizations that recognize it’s not enough to focus on features, facts and data in today’s business environment. In order to set themselves apart from others in their marketplace, these organizations recognize the value of well-developed and highly effective sales professionals. They recognize the importance of providing long term and comprehensive development and the achievement of skills mastery.
They recognize that the breadth and depth of a representative’s knowledge and abilities can help them be a greater resource to their clients and customers. And capabilities such as these are the subtle separators that can make a huge difference in a very competitive business environment.
This achievement takes time, consistency, deliberate practice and a great coach.